Rittal Partners With WhiteGold

Rittal Announces New Channel Program with new Distributor, WhiteGold.

Leader in complete IT infrastructure innovation, Rittal are pleased to announce their new IT Channel Program alongside a new Distribution partner; WhiteGold - Australia’s first Unified Value Distributor.

A German company with 63 subsidiaries worldwide, Rittal is paving the way for the most energy efficient, secure, future proof data centres on the market. In Australia since 1995, Rittal looks to expand their reach and presence in the distribution channel with distribution partner, WhiteGold.

Managing Director, Dominic Whitehand said “WhiteGold has stated for some time that we intend to build a full Data Centre Eco-System to offer the channel – and our partnership with Rittal fast-tracks that intention. With a full, end-to-end suite of data centre products from Racks, Power Protection and Cooling, through to Environmental Monitoring and DCiM Software and modular Security Rooms, they provide us with the capability to offer a comprehensive solution for almost any customer’s requirements. Add to that their ongoing IT innovations and support, as well as their well-above-average margins available to channel partners – and Rittal shines as the perfect partner for us to ensure the availability of superior data centre solutions for WhiteGold customers.”

Rittal’s Managing Director, Peter Mellino affirmed the new partnership.
”It’s with great pleasure that we partner with WhiteGold. With experienced, well informed staff, WhiteGold will ensure their customers find the right Rittal solution for their application. With the best feet on the ground through WhiteGold, Rittal can concentrate on what we do best - providing the highest quality Data Centre solutions.“

Rittal’s new Channel Partner Program is designed to help partners capitalise on Rittal‘s industry leadership in the fast-growing IT Infrastructure market. The program includes training, dealer registration, design tools, lead generation, channel news and market intelligence.

„We view our partners as an extension of our team, playing a key role in our go-to-market strategy and the overall success of our company. Rittal is committed to helping our partners succeed by providing them with extended resources, services and benefits to grow long-term business opportunities.“ Said Peter Mellino.

WhiteGold’s traditional offering includes Security, Unified Communications, Networking and Storage. A strategic decision to expand into the data centre sector saw WhiteGold initiate a vendor search for a highest quality, single-source provider of complete IT data centre infrastructure. Enter Rittal.

WhiteGold will distribute the complete Rittal IT portfolio including latest innovations to be announced at CeBIT in Hannover, Germany during the first weeks of March. Rittal anticipates that the partnership with WhiteGold and the channel will enable the company to build upon an impressive customer base that includes Telstra, Optus, ASX, NAB and University of Southern Queensland, amongst many others around Australia.

See further details on Rittal’s extensive IT infrastructure offering under Company Background below. To learn more about Rittal’s range of products or to become a reseller please contact WhiteGold on 1300 137 993 or at This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.

You can also browse Rittal's full range of Data Centre and IT Infrastructure products and solutions HERE.

Company Background

Rittal – The System

Faster – Better – Worldwide.
Rittal is a single source provider of complete data centre infrastructure. An extensive IT offering comprises racks, power, cooling, monitoring, remote management, software, secure data rooms and containerised solutions.
A complete solution, Rittal provides systems and products together with design, consultation, planning, project management and post sale service. Rittal Australia & New Zealand has over 100 employees with service and delivery centres in every major capital. Our Canberra showroom is specifically designed for Government and Commercial high security, mission critical, data centre applications.

Rittal Products - Complete IT Infrastructure from a Single Source:

Server Racks & Network Enclosures

The long term performance of IT infrastructure is dependent on the coordinated interaction of individual components. With Rittal IT System server and network enclosures, integration of climate control, power and security solutions is simple. Innovative, modular designs maximise internal space and load bearing capacity while making the addition of new active devices and additional enclosures simple and cost effective.

Rack Accessories

Rittal has a range of system accessories to suit every possible enclosure, and therefore offers a suitable enclosure solution for every application.


Rittal offers a complete range of IT cooling systems; CRAC, LCP, in line/ in row, chillers, condensers, pipe installations, water distribution cabinets and water heat exchangers. On average, 30 - 50% of the energy costs in data centres are attributable to the cooling infrastructure. Rittal offers the most energy-efficient cooling components and cross-system control concepts.

Data Centre Power Distribution & Back Up

Our complete system offers comprehensive solutions for power distribution and backup. Power solutions include power distribution and switchboard cabinets, one and three phase UPS systems from 1 KVA to 1200 Kw. Plus, an extensive range of power rails, power measurement and battery system management tools.  Our UPS systems are based on double conversion technology, with outstanding efficiencies of 95%.
Other solutions include; PDU Power Distribution Units, ATS Automatic Transfer Switches, TVSS Transient Voltage Surge Suppression, and Lightening Protection.

Data Centre Monitoring and Management

Monitor – Manage – Control. Rittal’s remote management for data centres provides you with a complete overview of your operation to enable you to monitor and manage the performance of every key component.

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